Privacy Policy

Borderlineups (“Borderlineups,” “we,” “us,” or “our”) is a service operated by the A&A Group of Companies, including A&A Customs Brokers, BorderBuddy, and zipments.io.

We are committed to protecting your privacy and handling personal information responsibly and in accordance with applicable privacy laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial privacy legislation (including Quebec Law 25, British Columbia’s PIPA, and Alberta’s PIPA where applicable), Canada’s Anti-Spam Legislation (CASL), and, where applicable, international privacy laws including the General Data Protection Regulation (GDPR), the UK Data Protection Act, and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).

This Privacy Policy explains what personal information we collect, how we use it, how we share it, how long we retain it, and the rights and choices available to you.

This Privacy Policy applies to borderlineups.com and related websites, applications, alerts, tools, and services we operate (collectively, the “Service”).

This Privacy Policy does not apply to third-party websites, products, or services linked from the Service, which are governed by their own privacy policies.

1. Information We Collect

Information You Provide Directly

We may collect personal information you voluntarily provide, including:

Contact Information

When you contact us, request support, submit a form, or otherwise communicate with us, we may collect:

• Name
• Email address
• Phone number
• Company name
• Message contents
• Any additional information you choose to provide

Alerts, Notifications & Subscriptions

If you sign up for traffic alerts, notifications, newsletters, updates, or related communications, we may collect:

• Email address
• Mobile phone number
• Postal code
• Border crossing preferences
• Notification preferences
• Subscription preferences

Correspondence

We may retain records of communications with you, including support requests, inquiries, and related interactions.

Information Collected Automatically

When you use the Service, we and our service providers may automatically collect technical and usage information.

Device & Browser Information

Including:

• device type
• browser type and version
• operating system
• language settings
• screen resolution
• device identifiers where available

Usage Information

Including:

• pages visited
• features used
• click activity
• interaction events
• referral source
• search terms
• timestamps
• session duration

Network & Location Information

Including:

• IP address
• approximate geographic location (city/region level)
• internet service provider
• network diagnostic information

Cookies & Similar Technologies

As described in Section 6.

Children

The Service is not directed to children under 13 years of age (or the equivalent age of digital consent in your jurisdiction), and we do not knowingly collect personal information from children.

If you believe we have unintentionally collected such information, please contact us so appropriate steps can be taken.

2. How We Use Personal Information

We may use personal information to:

• operate, maintain, secure, and improve the Service
• deliver alerts, updates, and requested communications
• respond to inquiries, support requests, and feedback
• provide customer service
• analyze usage trends and improve user experience
• monitor system performance and reliability
• detect fraud, abuse, unauthorized access, or misuse
• enforce our terms, policies, or legal rights
• comply with legal, regulatory, accounting, or tax obligations
• support business operations across the A&A Group of Companies
• communicate service updates, product announcements, or related offerings where permitted by law

We may also use anonymized or aggregated information for analytics, benchmarking, reporting, and operational improvement.

3. Marketing Communications (CASL Compliance)

Where required by law, we will only send commercial electronic communications with appropriate consent.

Communications may include:

• service updates
• border alerts
• product announcements
• newsletters
• relevant offerings from Borderlineups, BorderBuddy, A&A Customs Brokers, or zipments.io

Every commercial communication will:

• clearly identify the sender
• provide contact information
• include an unsubscribe mechanism where required

You may withdraw consent at any time by:

• clicking unsubscribe in email communications
• replying STOP to SMS communications where applicable
• contacting us directly

Operational or transactional communications may still be sent where legally permitted.

4. Legal Basis for Processing (GDPR)

If GDPR or similar laws apply, our legal basis may include:

Consent
For:

• marketing communications
• optional cookies
• alerts you request
• optional services

Legitimate Interests
For:

• operating and improving the Service
• analytics
• fraud prevention
• customer support
• service reliability
• internal operations

Contractual Necessity
Where required to provide requested services.

Legal Obligation
Where required by applicable law.

5. Sharing of Personal Information

We do not sell your personal information.

We may share personal information as follows:

Within the A&A Group of Companies

Including:

• A&A Customs Brokers
• BorderBuddy
• zipments.io

Where relevant for:

• responding to inquiries
• delivering services
• customer support
• operational workflows
• marketing where consent exists

Service Providers

We may use trusted third-party providers to support our operations, including providers for:

• website hosting
• analytics
• marketing automation
• CRM
• email delivery
• SMS notifications
• cloud infrastructure
• customer support
• form processing
• security monitoring
• advertising performance measurement

Examples may include providers such as Webflow, Google, HubSpot, PostHog, Twilio, Meta, LinkedIn, or similar platforms.

These providers are expected to protect personal information and use it only for authorized purposes.

Legal / Regulatory Disclosure

We may disclose information where necessary to:

• comply with law
• respond to lawful requests
• protect legal rights
• prevent fraud
• protect security
• protect users, employees, or systems

Corporate Transactions

If we are involved in:

• merger
• acquisition
• financing
• restructuring
• sale of assets
• corporate reorganization

personal information may be transferred as part of that transaction, subject to appropriate protections.

6. Cookies & Similar Technologies

We use cookies, pixels, scripts, tags, and similar technologies to operate, secure, improve, and analyze the Service.

These technologies may be provided by us or by trusted third-party service providers.

Strictly Necessary Technologies

Required for:

• core website functionality
• security
• fraud prevention
• session handling
• remembering privacy preferences

These cannot typically be disabled through the Service.

Analytics Technologies

Used to:

• understand visitor behaviour
• measure website traffic
• improve functionality
• evaluate content effectiveness
• monitor performance

These may include:

• Google Analytics
• PostHog
• Webflow analytics
• similar measurement tools

Information collected may include:

• pages viewed
• click activity
• session duration
• referral sources
• approximate location
• browser/device information
• interaction events

Google’s privacy practices:
https://policies.google.com/technologies/partner-sites

Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout

Functional Technologies

Used to:

• remember settings
• improve usability
• support optional features

Marketing / Advertising Technologies

Where used, these technologies may help us:

• measure campaign effectiveness
• understand traffic sources
• improve audience targeting
• support relevant communications

These may include:

• Meta Pixel
• LinkedIn Insight Tag
• HubSpot tracking
• similar marketing platforms

You may manage cookie settings through browser controls and any consent tools presented on the Service.

Disabling certain technologies may affect functionality.

7. International Transfers

Our systems and service providers may process information in:

• Canada
• United States
• other jurisdictions where our service providers operate

Privacy protections may differ by jurisdiction.

Where required, we use commercially reasonable contractual or operational safeguards.

8. Data Retention

We retain personal information only as long as reasonably necessary.

Typical retention periods:

Contact inquiries
Up to 24 months after resolution.

Marketing subscriptions
Until you unsubscribe or request deletion, subject to legal obligations.

Analytics data
Raw analytics/event-level data may be retained for up to 14 months, subject to provider settings.

Legal / compliance records
As required by law.

Information no longer required will be securely deleted, anonymized, or destroyed.

9. Security

We use commercially reasonable safeguards designed to protect information, including:

• access controls
• role-based permissions
• vendor access restrictions
• encryption in transit where appropriate
• monitoring controls
• vendor due diligence

No internet transmission or storage method is completely secure.

Absolute security cannot be guaranteed.

10. Your Rights

Subject to applicable law, you may have rights to:

• access your personal information
• correct inaccurate information
• request deletion
• withdraw consent
• object to certain processing
• restrict certain uses
• request portability where applicable
• opt out of direct marketing
• file complaints with applicable regulators

We may verify identity before responding.

11. California Privacy Rights

Where California law applies, you may have rights to:

• know what information we collect
• request deletion
• correct inaccurate information
• limit certain uses
• opt out of certain disclosures where legally applicable

Global Privacy Control (GPC) signals will be honoured where required by law.

12. Changes to This Policy

We may update this Privacy Policy periodically.

If material changes occur, we may notify users by:

• website notice
• email
• updated effective date

Continued use of the Service after changes become effective constitutes acceptance of the updated policy.

13. Contact Us

For privacy-related questions, requests, or complaints:

Privacy Officer
Borderlineups / A&A Group of Companies
Email: privacy@borderlineups.com